The concept of tiered link building can be compared with the structure of a pyramid. Each pyramid layer is synonymous with growing significance of such backlinks the higher one goes up the structure. The backlinks at the top of the pyramid represent ones that redirect a viewer directly to a website, known as tier one. The middle layers of the pyramid represent niche-related backlinks known as tier two. These backlinks in tier two are meant to support tier one indexing and passing traffic transitionally through the tiers, while tier three links are spam-oriented, passing website traffic to tier two.
Structuring links this way optimizes the generation of website traffic. The resulting value, trust, and authority of top tiers is strengthened using this methodology. Upon proper structuring link building campaigns, almost any link that one finds or buys can be incorporated into this strategy. However, it is better to use good links that do not risk or jeopardize your website. With such taken into consideration, there are many types of links available for each tier.
TIER ONE LINKS
Some examples of tier one links include Guest Post and Link Insertions, Editorial Links, Web 2.0 Links, Local Citations, High Performance Links, and Private Blog Network (PBN) Links. All of such links can be purchased to build on the platform of tier one link building on your website. PBN Links serve to support your main website, with a variety of aged website destinations, high Domain Authority (DA) and performance. High performance links deal with websites with Trust Flow (TF), good age, and Domain Authority as well. These links should be your main sources in targeting primary keywords.
Guest Posts and Link Insertions can serve as a form of outreach in generating website traffic and Search Engine Optimization (SEO). They involve asking a webmaster to make a blog post involving such links to your website. Citations are mentions of your website, business, and directories with or without links, these are also good for SEO. Web 2.0 links involve sites like WordPress and Blogger, among others, allowing you to post blog articles with your website links. Editorial links are used on media websites, including Huffington Post and New York Times, they are hard to encounter and are usually high priced.
TIER TWO AND THREE LINKS
Many of the same types of links used for tier one link building can also be used for tiers two and three. These include PBN Links, Guest Posts or Niche Edits. Other types of linking that can be used include Syndication and Forum Question and Answer (Q&A) Links. Syndication links are a method of boosting your guest posts and thus generating more website traffic. News sites that typically use the rel=cannonical tag give the option of viewers following or not following your links, which can be accessed usually covering up to 100 media platforms for less than $100 USD.
Question and Answer links involving crowds and forums are also good sources of website traffic and SEO. These links can involve the niche of your website and drive traffic to PBNs. Typically, they can be purchased at $10 USD per link. These links are typically placed at tier two. With such taken into consideration, the way these tiers are used in link building depend on different factors regarding website success.
Anchor diversity is simply keyword diversity. Recent Google updates and changes in its algorithm penalizes websites that use 30-50% of exact keywords for website backlinks. Different types of anchors can be used in different tiers. For example, anchors with high authority and relevance should be used in tier one. These keywords involve PBN Links, Link Insertions, Guestographics, Niche Relevant Guest Posts, and Link Relevant Editorial Posts.
By contrast links with low relevance and authority can be used in tiers two and three. These links are typically automated. These links typically also involve blog comments and open source platforms, among others. Links with high relevance and low authority, including Social Profiles and Targeted Forum links can be used in tier one or tier two link building. Links with low relevancy and high authority are typically non-contextual and can also be used in tiers one or two.
As our world continues to shift further towards online methods of marketing, it is vital that your company keep up to date. One of the common questions many business owners have is whether PBN links or Guest Post links are better for their business. Today, we are going to answer that oft-asked question.
What Are PBN Links?
PBN is short for Private Blog Network, is a method of posting links from multiple outside sources. Typically, these links do not last very long, meaning that companies may have to update them now and then. Additionally, these links are often bought by business owners prior to being used. Unfortunately for PBNs, this method of embedding links is often viewed in a negative light; particularly by Google. Google has been known to ban sites that use unreliable PBN links in the past.
With that said, PBN links can be useful for some business owners if they are utilized correctly.
What Are Guest Post Links?
On the other side of the spectrum are guest post links. Guest post links are developed when a business owner writes a blog post for an outside website. From there, the business owner receives a backlink to their website. This method is typically more popular among businesses. With that said, there are a few things to keep in mind in regards to guest post links.
Most importantly, guest post links must come from credible sources. A common mistake many businesses make is trying to build backlinks from unreliable websites. This is often a recipe for disaster. What this means is that business owners must conduct thorough research beforehand to find reputable sources.
Additionally, many businesses make the mistake of believing guest post links don’t require any maintenance. This is not true. Business owners must keep up with their guest posts, replying to comments, keeping in contact with fellow peers, and constantly checking for any errors.
Now that you have a solid base of knowledge about the two types of guest post links, let’s closely examine the strengths and weaknesses of each method.
Pros And Cons Of PBN Links
First off, here are some of the benefits of PBN links.
Next, here are the disadvantages of PBN links.
Pros And Cons Of Guest Post Links
Meanwhile, the advantages of a guest posting service include:
A few of the downsides of guest post links include:
Overall, both PBN links and guest post links provide effective options for getting your brand more recognition. It’s our opinion that the safest, most effective method of building links is through guest posts.
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